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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Tell
Respond
Stories
Marketing
Today
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Way
Essence
People
Hear
Either
Friends
Resonates
Story
Connect
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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As long as you want to please everyone, you won't please anyone.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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I define anxiety as experiencing failure in advance.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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Be genuine. Be remarkable. Be worth connecting with.
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Busy does not equal important. Measured doesn't mean mattered.
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A big part of doing your work is defending your time and your attention so you can do your work.
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The way to get unstuck is to start down the wrong path, right now.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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