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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stories
Marketing
Today
Likely
Way
Essence
People
Hear
Either
Friends
Resonates
Story
Connect
Tell
Respond

More quotes by Seth Godin

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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
Seth Godin
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Yes, I think it's okay to abandon the big, established, stuck tribe. It's okay to say to them, You're not going where I need to go, and there's no way I'm going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I'm heading off. I'm betting some of you, the best of you, will follow me.
Seth Godin
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
Seth Godin
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
Seth Godin
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
Seth Godin
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
Seth Godin
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
Seth Godin
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
Seth Godin
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
Seth Godin
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
Seth Godin
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The enemy of fear is creativity.
Seth Godin
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
Seth Godin
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
Seth Godin
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If the game is designed for you to lose, don't play that game. Play a different one.
Seth Godin
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
Seth Godin
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
Seth Godin
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Finding new ways, more clever ways to interrupt people doesn't work.
Seth Godin
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As long as you want to please everyone, you won't please anyone.
Seth Godin
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
Seth Godin
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Soon is not as good as now.
Seth Godin