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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Hear
Either
Friends
Resonates
Story
Connect
Tell
Respond
Stories
Marketing
Today
Likely
Way
Essence

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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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The first rule of doing work that matters: Go to work on a regular basis.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn't big 'cause they ran a lot of ads. They're big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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Busy does not equal important. Measured doesn't mean mattered.
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Dreams are difficult to build and easy to destroy.
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Don't try to be the 'next'. Instead, try to be the other, the changer, the new.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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Finding new ways, more clever ways to interrupt people doesn't work.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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Catering to the passionate is exactly what you should do.
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I think creativity is better described as failing repeatedly until you get something right.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Many people believe that great designers get great clients. It's the other way around.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Making promises and keeping them is a great way to build a brand.
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