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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stories
Marketing
Today
Likely
Way
Essence
People
Hear
Either
Friends
Resonates
Story
Connect
Tell
Respond

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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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When you can swim, who cares how deep the water is?
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Who gets to decide what you want?
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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People talking about you is far more effective than talking about yourself.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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I think the most productive thing to do during times of change is to be your best self, not the best version of someone else.
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Effort is its own reward if you allow it to be.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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How was your day? If your answer was fine, then I don't think you were leading.
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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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No one is as smart as all of us.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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As you've probably discovered, great work makes us uncomfortable.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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