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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Hear
Either
Friends
Resonates
Story
Connect
Tell
Respond
Stories
Marketing
Today
Likely
Way
Essence

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A brand that stands for what all brands stand for stands for nothing much.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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No one knows more about the way you think than you do.
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You gain converts by winning at something the existing provider didn't think was so important.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.
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Who gets to decide what you want?
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The application process changes the list of who applies. Your applicants reflect your methods.
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Habits are where our lives and careers and bodies are made.
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When the room brightens when you walk in, you matter.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Here's the thing: The book that will most change your life is the book you write.
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Finding new ways, more clever ways to interrupt people doesn't work.
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Figure out the people part and the technology gets a whole lot simpler.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Shame must be accepted to be effective.
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No, the only way to know what people think is to watch what they do, not what they say. Do they come back for more? Do you cause them to change their behavior? Can you make them smile?
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