Quote

The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.

Seth Godin

Change background

T
T
T

Change font

TAGS & TOPICS

Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Hear
Either
Friends
Resonates
Story
Connect
Tell
Respond
Stories
Marketing
Today
Likely
Way
Essence

More quotes by Seth Godin

Image
The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
Seth Godin
Image
Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
Seth Godin
Image
The only thing worse than starting something and failing... is not starting something.
Seth Godin
Image
If you want to dig a big hole, you need to stay in one place.
Seth Godin
Image
If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
Seth Godin
Image
If you try to delight the undelightable, you've made yourself miserable for no reason.
Seth Godin
Image
Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
Seth Godin
Image
The tiny cost of failure...is dwarfed by the huge cost of not trying.
Seth Godin
Image
Care. Care more than you need to, more often than expected, more completely than the other guy.
Seth Godin
Image
Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
Seth Godin
Image
We live in a vague world. And it gets vaguer all the time. In this environment, the power of the specific, measurable and useful promise made and kept is difficult to overstate.
Seth Godin
Image
The application process changes the list of who applies. Your applicants reflect your methods.
Seth Godin
Image
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
Seth Godin
Image
Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
Seth Godin
Image
Shame must be accepted to be effective.
Seth Godin
Image
Remember the Bob Dylan rule: it's not just a record, it's a movement.
Seth Godin
Image
Dig your well before you're thirsty.
Seth Godin
Image
I do not think you can get rid of the fear... but you can dance with it.
Seth Godin
Image
The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
Seth Godin
Image
Figure out the people part and the technology gets a whole lot simpler.
Seth Godin