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Quit or be exceptional. Average is for losers.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Losers
Exceptional
Loser
Quit
Quitting
Average

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When kids grow up wanting to be you, you matter.
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The question is not Will you succeed? but rather, Will you matter?
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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No niche is too small if it's yours.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Playing safe is very risky.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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If you measure it, it will improve.
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Art is what we're doing when we do our best work.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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