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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Brand
Brands
Stands
Stand
Nothing
Much

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Be relentlessly generous, without focusing on when it will come back to you.
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The innovator creates a business where they are making money, even when they sleep.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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You can't lose. Go, go, go!
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Be personal. Be relevant. Be specific.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Art is what we're doing when we do our best work.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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One key to moving forward is knowing what to leave behind.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Who gets to decide what you want?
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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Becoming a superstar takes about 10,000 hours of hard work.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Initiative is the privilege of picking yourself.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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