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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Stand
Nothing
Much
Brand
Brands
Stands

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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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Dig your well before you're thirsty.
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As soon as we associate reading with a test, we've missed the point.
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Facts are irrelevant. What matters is what the consumer believes.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Marketing begins before the product is launched.
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You can't lose. Go, go, go!
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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We are too focused on avoiding criticism and not enough on making a difference.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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Habits are where our lives and careers and bodies are made.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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I feel like I'm treating people as I'd like to be treated.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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What if getting bigger isn't the point? What if you merely got better?
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