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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Brand
Brands
Stands
Stand
Nothing
Much

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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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Big ideas are little ideas that no-one killed too soon.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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I define anxiety as experiencing failure in advance.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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Busy does not equal important. Measured doesn't mean mattered.
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Making promises and keeping them is a great way to build a brand.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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If you want customers to hear about you, make something worth talking about.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Habits are more powerful than fears.
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