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A brand that stands for what all brands stand for stands for nothing much.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Nothing
Much
Brand
Brands
Stands
Stand

More quotes by Seth Godin

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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Good marketers tell a story.
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I think if your goal is for everything to be okay, that's a mistake. To achieve that goal, the only obstacle you'd have to face tomorrow is to eliminate all risk ... I've made the decision that I'm never trying to make everything okay. I'm trying for there to be more loose ends, not fewer loose ends.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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The opposite of coherent is interesting.
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Good marketers measure.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Average feels safe but it's not. It's invisible.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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As soon as we associate reading with a test, we've missed the point.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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Facts are irrelevant. What matters is what the consumer believes.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Surprise comes from defying expectations.
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Positive thinking is hard. Worth it, though.
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Don’t be different just to be different. Be different to be better.
Seth Godin