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The only path to amazing runs directly through not-yet-amazing
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Runs
Directly
Amazing
Path
Running
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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If you want customers to hear about you, make something worth talking about.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Facts are irrelevant. What matters is what the consumer believes.
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People that take responsibility are often given responsibility!
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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By the time there is a case study about your industry, you are already too late.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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The only path to amazing runs directly through not-yet-amazing . But not-yet-amazing is a great place to start, because that's where you are. For now.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Most people are searching for a path to success that is both easy and certain. Most paths are neither.
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Catering to the passionate is exactly what you should do.
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A brand that stands for what all brands stand for stands for nothing much.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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