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The innovator creates a business where they are making money, even when they sleep.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Business
Money
Even
Innovator
Innovators
Creates
Sleep
Making
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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Be relentlessly generous, without focusing on when it will come back to you.
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I learned that a long walk and calm conversation are an incredible combination if you want to build a bridge.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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It's not an accident that successful people read more books.
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People rarely buy what they need. They buy what they want.
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Teaching young people to sell is a priceless gift.
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People talking about you is far more effective than talking about yourself.
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When the room brightens when you walk in, you matter.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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If there's time for an emergency, why isn't there time for brilliance, generosity or learning?
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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Don’t be different just to be different. Be different to be better.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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