Quote

Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Wonder
Relying
Place
Blaming
Firsts
Soothing
First
Hook
Lets
Blame
Broken
System

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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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We are too focused on avoiding criticism and not enough on making a difference.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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If you're not the best in the world at what you do, then you have to get better.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Your best customers are worth far more than your average customers.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Popular is not the same important, or often, not the same as good.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Good marketers measure.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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Don't create for the masses. Create for the people who are your kind of weird.
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Just start. Start now. Fail often. Enjoy the ride.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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