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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Grows
Message
Tiny
Passionate
Messages
Touch
Cadre
Organization
Persuade
Grow
Organizations
Millions
Mediocre
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Nobody says, 'Yeah, I'd like to set myself up for some serious criticism!' And yet, the only way to be remarkable is to do just that.
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Mass attention is almost unattainable and it's not clear that you want it.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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The market and the consumer and idea trump the system.
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Don't fix me Love me for what's broken.
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Competence is no longer scarce.
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If you believe that a given situation should make you unhappy, then it will, and the unhappiness will then reinforce the condition.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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Just because something is easy to measure doesn't mean it's important.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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You don't have to settle. It's a choice you get to make every day.
Seth Godin
