Quote

Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Messages
Touch
Cadre
Organization
Persuade
Grow
Organizations
Millions
Mediocre
Grows
Message
Tiny
Passionate

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Don’t be different just to be different. Be different to be better.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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A brilliant author or businesswoman or senator or software engineer is brilliant only in tiny bursts. The rest of the time, they’re doing work that most any trained person could do.
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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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You don't win an Olympic gold medal with a few weeks of intensive training.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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The market and the consumer and idea trump the system.
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We're all born creative, it takes a little while to become afraid.
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Don't waste time looking for a better pencil: learn to write better.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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People rarely buy what they need. They buy what they want.
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If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today's society is an instinct to produce.
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Go do something interesting. Ask if you need help.
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If it were any other way, it would be easy. And if it were any other way, everyone would do it and your work would ultimately be devalued. The yin and yang are clear: without people pushing against your quest to do something worth talking about, it's unlikely it would be worth the journey. Persist.
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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The only purpose of customer service is to change feelings.
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