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Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Grow
Organizations
Millions
Mediocre
Grows
Message
Tiny
Passionate
Messages
Touch
Cadre
Organization
Persuade

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Leadership is the art of giving people a platform for spreading ideas that work.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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The job is not your work what you do with your heart and soul is the work.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Becoming a superstar takes about 10,000 hours of hard work.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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Average feels safe but it's not. It's invisible.
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Genius is the act of solving a problem in a way no one has solved it before.
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Marketing begins before the product is launched.
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Build it, and they will come only works in the movies. Social Media is a build it, nurture it, engage them, and they may come and stay.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Things that look like shortcuts are actually detours (disguised as less work).
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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