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Catering to the passionate is exactly what you should do.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Catering
Passionate
Exactly

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No organization ever created an innovation. People innovate, not companies.
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Making promises and keeping them is a great way to build a brand.
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I'm not a psychopath-I'm wearing a tie!
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We are too focused on avoiding criticism and not enough on making a difference.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Excellence isn’t about working extra hard to do what you’re told. It’s about taking the initiative to do work you decide is worth doing.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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There's no map for being an artist.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Go ahead, do something impossible.
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Marketing begins before the product is launched.
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Successful people fail often, and, worth noting, learn more from that failure than everyone else.
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The application process changes the list of who applies. Your applicants reflect your methods.
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Art is the act of doing work that matters while dancing with the voice in your head that screams for you to stop.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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Do you know what people want more than anything? They want to be missed. They want to be missed the day they don't show up. They want to be missed when they're gone.
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