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Catering to the passionate is exactly what you should do.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Passionate
Exactly
Catering

More quotes by Seth Godin

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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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When the room brightens when you walk in, you matter.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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While you may have made money doing something a certain way yesterday, there's no reason to believe you'll succeed at it tomorrow.
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Surprise and delight and connection are remarkable.
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We are leaving the industrial economy and entering the connection economy.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Just because something is easy to measure doesn't mean it's important.
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Not only are bloggers suckers for the remarkable, so are the people who read blogs.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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The conversation is happening about your brand whether you're a part of it or not.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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If you can't sell to 1 in 1000, why market to a million?
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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Listen to your fear but don't obey it.
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