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Catering to the passionate is exactly what you should do.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Catering
Passionate
Exactly

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The problem with putting it all on the line is that it might not work out. The problem with not putting it all on the line is that it will never (ever) change things for the better. Not much of a choice, I think.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Do your art. But don't wreck your art if it doesn't lend itself to paying the bills. That would be a tragedy.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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Gifts are not favors. If you expect something in return, it's not a gift.
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Letting your customers set your standards is a dangerous game, because the race to the bottom is pretty easy to win. Setting your own standards--and living up to them--is a better way to profit. Not to mention a better way to make your day worth all the effort you put into it. -
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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If it scares you, it might be a good thing to try.
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The enemy of creativity... is fear. We're all born creative, it takes a little while to become afraid. A surprising insight: an enemy of fear is creativity. Acting in a creative way generates action, and action persuades the fear to lighten up.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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People that take responsibility are often given responsibility!
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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It's uncomfortable to challenge the status quo.
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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
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Good marketers measure.
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If you can't sell to 1 in 1000, why market to a million?
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If you can’t state your position in eight words, you don’t have a position.
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It's entirely possible that there won't be a standing ovation at the end of your journey. That's okay. At least you lived.
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