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What if getting bigger isn't the point? What if you merely got better?

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Merely
Bigger
Getting
Point
Better

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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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If you want customers to hear about you, make something worth talking about.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Empathy requires something extremely difficult: accepting the fact that we are not and never will be in the other person's shoes. There's no rational, universal course because individuals have different goals, different worldviews and different experiences.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
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No one knows more about the way you think than you do.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Don’t be different just to be different. Be different to be better.
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Competition and the market are like water, they go where they want
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