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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Take
Ignored
Much
Alternative
Way
Judged
Alternatives
Courses
Course
Action
Around
Safer

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We are leaving the industrial economy and entering the connection economy.
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The person who fails the most wins.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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The market and the consumer and idea trump the system.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Leadership is a choice. It's the choice not to do nothing.
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Play a new game, not the older game but faster.
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And it doesn't matter to me whether you're running a coffee shop or you're an intellectual or you're in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.
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The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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What I mean by art is the human act of doing something that connects us to someone else
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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Facts are irrelevant. What matters is what the consumer believes.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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