Quote

If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Much
Alternative
Way
Judged
Alternatives
Courses
Course
Action
Around
Safer
Take
Ignored

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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Good ideas come from bad ideas, but only if there are enough of them.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Either you defend the status quo, or you invent the future.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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If the game is designed for you to lose, don't play that game. Play a different one.
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You don't need a new plan for next year. You need a commitment.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Competence is no longer scarce.
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Many Things That Are True Are True Because You Believe Them.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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When you can swim, who cares how deep the water is?
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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We are too focused on avoiding criticism and not enough on making a difference.
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People rarely buy what they need. They buy what they want.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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