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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Evolution is the most popular way we have for dealing with change.
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The cost of being wrong is less than the cost of doing nothing.
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The innovator creates a business where they are making money, even when they sleep.
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The only long-term motivation is self motivation. So hire people who are self motivated and get out of their way.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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Good marketers tell a story.
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The enemy of creativity is fear.
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The opposite of coherent is interesting.
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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Set up a life you don't need to escape from.
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What if getting bigger isn't the point? What if you merely got better?
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Data is not useful until it becomes information.
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You can use social media to turn strangers into friends, friends into customers and customers into salespeople.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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We are too focused on avoiding criticism and not enough on making a difference.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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