Quote

Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Hands
Explanation
Even
Intuition
Forecasts
Much
Useful
Explanations
Really
Excuse
Priceless
Good
Ones
Excuses
Hand
Scarce
Help
Insightful
Helping
Accurate

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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Competence is the enemy of change!
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If you measure it, it will improve.
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The market and the consumer and idea trump the system.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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If you can't make money from attention, you should do something else for a living.
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If you want to be a leader, go lead
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Communication is the transfer of emotion.
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If you could do tomorrow over again, would you?
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Mass attention is almost unattainable and it's not clear that you want it.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Tell your lizard (brain) to shut up.
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