Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Going
Wasting
Time
Bother
Aim
Merely
Instead
Sure
Catchy
Start
Slogan
True
Slogans

More quotes by Seth Godin

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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Dig your well before you're thirsty.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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How was your day? If your answer was fine, then I don't think you were leading.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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No organization ever created an innovation. People innovate, not companies.
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I believe that uncertainty is really my spirit's way of whispering, I'm in flux. I can't decide for you. Something is off-balance here.
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The way to get unstuck is to start down the wrong path, right now.
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Someone can always do your job a little better or faster or cheaper than you can.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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If you hear my idea but don't believe it, that's not your fault it's mine. If you see my new product but don't buy it, that's my failure, not yours. If you attend my presentation and you're bored, that's my fault too.
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All great programmers learn the same way. They poke the box. They code something and see what the computer does. They change it and see what the computer does. They repeat the process again and again until they figure out how the box works.
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Don’t be different just to be different. Be different to be better.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Competence is no longer a scarce commodity.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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