Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Instead
Sure
Catchy
Start
Slogan
True
Slogans
Going
Wasting
Time
Bother
Aim
Merely

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By the time there is a case study about your industry, you are already too late.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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