Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Sure
Catchy
Start
Slogan
True
Slogans
Going
Wasting
Time
Bother
Aim
Merely
Instead

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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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Or, if I take that same auditorium and I make it much bigger and put more space between seats, it'll be quieter because it's much harder when you're not in physical contact with people to spread a virus from person-to-person, right? There are all sorts of patterns that we see in epidemiology that help us understand why something spreads.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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What people are afraid of isn't failure. It's blame. Criticism.
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Plans are great, but missions are better.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Say what you believe and see who follows.
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What you do for a living is not be creative, what you do for a living is ship.
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Marketing yourself to a new person often involves being charismatic, clever and quick-but most jobs and most relationships are about being consistent, persistent and brave.
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As long as you want to please everyone, you won't please anyone.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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Gifts are not favors. If you expect something in return, it's not a gift.
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Every voice doesn't matter--only the voices that move your idea forward, that make it better, that make you better, that make it more likely you will ship work that benefits your tribe.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Effort is its own reward if you allow it to be.
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
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You don't have to settle. It's a choice you get to make every day.
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