Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Instead
Sure
Catchy
Start
Slogan
True
Slogans
Going
Wasting
Time
Bother
Aim
Merely

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No one knows more about the way you think than you do.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Here's the thing: The book that will most change your life is the book you write.
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Doing justice to the work is your task, not setting a world record.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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People talking about you is far more effective than talking about yourself.
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You gain converts by winning at something the existing provider didn't think was so important.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Your generosity is more important than your perfection.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Remember the Bob Dylan rule: it's not just a record, it's a movement.
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I think creativity is better described as failing repeatedly until you get something right.
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The first step to getting good is admitting that you aren't (yet).
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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