Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
True
Slogans
Going
Wasting
Time
Bother
Aim
Merely
Instead
Sure
Catchy
Start
Slogan

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The first step to getting good is admitting that you aren't (yet).
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Tribes makes our lives better, and leading a tribe is the best life of all.
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Treat different people differently. Anything else is a compromise.
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The conversation is happening about your brand whether you're a part of it or not.
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If you want customers to hear about you, make something worth talking about.
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A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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We know what you want to accomplish... The real question is, 'what are you willing to push through the dip for?' What are you willing to stand up for, bleed for, commit to and generally be unreasonable about? Because that's what's going to actually get done.
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Facts are irrelevant. What matters is what the consumer believes.
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Someone can always do your job a little better or faster or cheaper than you can.
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The world is begging for you to lead.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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Learning is not watching a video, learning is taking action and seeing what happens.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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Some people read business books looking for confirmation. I read them in search of disquiet. Confirmation is cheap, easy and ineffective. Restlessness and the scientific method, on the other hand, create a culture of testing and inquiry that can't help but push you forward.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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In a digital world, the gift I give you almost always benefits me more than it costs.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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