Quote

So sure, start with a slogan. But don't bother wasting any time on it if you're merely going for catchy. Aim for true instead.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Going
Wasting
Time
Bother
Aim
Merely
Instead
Sure
Catchy
Start
Slogan
True
Slogans

More quotes by Seth Godin

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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Competition and the market are like water, they go where they want
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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We have little choice but to move beyond quality and seek remarkable, connected, and new. Remarkable, as you've already figured out, demands initiative.
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More time [to decide] without more information just creates anxiety, not insight.
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If you're in the idea business, it doesn't matter where you're from. It matters if we care about the change you're making.
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Trust is precious and easily wasted, and guessing is a lousy foundation for future progress.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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All motivation is self-motivation. Your family, your boss, or your co-workers can try to get your engine going, but until you decide what to accomplish, nothing will happen.
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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Gratitude and opportunity create more of the same.
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Don't fix me Love me for what's broken.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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Debt creates stress, stress creates behaviors that don't lead to happiness.
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What are you working on? If someone asks you that, are you excited to tell them the answer? If you're not, you're wasting away.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
Seth Godin