Quote

It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Results
Future
Else
Hands
Someone
Slog
Way
Owning
Forward
Easier

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Marketing used to be what you say Now, marketing is what you do. What you make. How you act. The choices you make when you are sure no one is looking.
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If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.
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By the time there is a case study about your industry, you are already too late.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Surprise comes from defying expectations.
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Many people believe that great designers get great clients. It's the other way around.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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The best experiences and the biggest ideas don't fit into a category. They change it.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Make something happen today, before you go home, before the end of the week. Launch that idea, post that post, run that ad, call that customer. Go the edge, that edge you've been holding back from... and do it today. Without waiting for the committee or your boss or the market. Just go.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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If you try to delight the undelightable, you've made yourself miserable for no reason.
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A brand that stands for what all brands stand for stands for nothing much.
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I don't think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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