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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Easier
Results
Future
Else
Hands
Someone
Slog
Way
Owning
Forward

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If you don't require the journey to be easy or comfortable or safe, you can change the world.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Don’t be different just to be different. Be different to be better.
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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Habits are more powerful than fears.
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Doing justice to the work is your task, not setting a world record.
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The enemy of fear is creativity.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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Average feels safe but it's not. It's invisible.
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You gain converts by winning at something the existing provider didn't think was so important.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Too often, we don't give people the opportunity to fill in the blanks.
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There's no map for being an artist.
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