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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Labor
Produce
Exert
Emotional
Interactions
Worth
Organizations
Stand
Indispensable
Seen
Interaction
Care
Deeply
Way
Organization

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Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
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Surprise and delight and connection are remarkable.
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Stop trying to find the formula that will instantly make your idea into a winner. Instead of being scientists, the best marketers are artists. They realize that whatever is being sold is being purchased, because it creates an emotional want, not because it fills a simple need.
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Treat different people differently. Anything else is a compromise.
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If you can't make money from attention, you should do something else for a living.
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The definition of a revolution: it destroys the perfect and enables the impossible.
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Here's the thing: The book that will most change your life is the book you write.
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Doing justice to the work is your task, not setting a world record.
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Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you're more likely to shore it up and create an environment where it can take place.
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Everyone is not your customer.
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The innovator creates a business where they are making money, even when they sleep.
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Set up a life you don't need to escape from.
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The less people know, the more they yell.
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A big part of doing your work is defending your time and your attention so you can do your work.
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Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
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The problem with taking offense is that it's really hard to figure out what to do with it after you're done using it. Better to just leave it on the table and walk away. Umbrage untaken quietly disappears.
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Art is what we do when we're truly alive.
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Here's the fascinating part, call it the golden shoulder: We have no idea in advance who the great contributors are going to be. We know that there's a huge cohort of people struggling outside the boundaries of the curated, selected few, but we don't know who they are.
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The next thing you do today will be the most important thing on your agenda, because, after all, you're doing it next. Well, perhaps it will be the most urgent thing. Or the easiest. In fact, the most important thing probably isn't even on your agenda.
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Just because something is easy to measure doesn't mean it's important.
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