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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Advertising
Matters
Facts
Matter
Believe
Consumer
Irrelevant
Believes
Consumers

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Fear for a linchpin is a clue that you're getting close to doing something important.
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