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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Matters
Facts
Matter
Believe
Consumer
Irrelevant
Believes
Consumers
Advertising

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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Just because something is easy to measure doesn't mean it's important.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Acknowledge to yourself that the factory job is dead. Having a factory job is not a natural state. It wasn't at the heart of being human until very recently. We've been culturally brainwashed.
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As creators, our pursuit of perfection might be misguided, particularly if it comes at the expense of the things that matter.
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Even good excuses, really good ones, don't help very much. Explanations, on the other hand, are both scarce and useful. And accurate forecasts and insightful intuition are priceless.
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Your best customers are worth far more than your average customers.
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'Good enough' stopped being good enough a long time ago. so why not be great?
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Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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No one can be responsible for where or how we each begin. No one has the freedom to do anything or everything, and all choices bring consequences. What we choose to do next, though, how to spend our resources or attention or effort, this is what defines us.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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The person who fails the most wins.
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When your art fails, make better art.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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