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Facts are irrelevant. What matters is what the consumer believes.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Consumers
Advertising
Matters
Facts
Matter
Believe
Consumer
Irrelevant
Believes

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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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