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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
People
Entrepreneur
Deeply
Committed
Flow
Truly
State
Outcome
Care
Competing
States
Outcomes
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Finding new ways, more clever ways to interrupt people doesn't work.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.
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Don't waste time looking for a better pencil: learn to write better.
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Two different things: A crowd is a tribe without a leader. A crowd is a tribe without communication. Most organizations spend their time marketing to the crowd. Smart organizations assemble the tribe.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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You don't need more time in your day. You need to decide.
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Please stop waiting for a map. We reward those who draw maps, not those who follow them.
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Surprise and differentiation have far more impact than noise does.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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Evolution is the most popular way we have for dealing with change.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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Don't create for the masses. Create for the people who are your kind of weird.
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The first rule of doing work that matters: Go to work on a regular basis.
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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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The instinct to produce great work doesn't require a fancy notebook.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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