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If you're not the best in the world at what you do, then you have to get better.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Best
Better
World

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The conversation is happening about your brand whether you're a part of it or not.
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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All Marketers are liars tell stories.
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Mass attention is almost unattainable and it's not clear that you want it.
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It's much easier to spend a lot of time making your microphone louder than it is working on making your message more compelling.
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It's not an accident that successful people read more books.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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In our desire to please everyone, it's very easy to end up being invisible or mediocre.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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One key to moving forward is knowing what to leave behind.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Emotional labor is available to all of us, but it is rarely exploited as a competitive advantage.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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If you're not willing to face the abyss of choice, you will almost certainly not spend enough time dancing with opportunity.
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