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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Thinking
Organization
Bigger
Instead
Maybe
Less
Budget
Need
Budgets
Needs
Marketing
Think
Average
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Conversations among the members of your marketplace happen whether you like it or not. Good marketing encourages the right sort of conversations.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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The conversation is happening about your brand whether you're a part of it or not.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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You can't have good ideas unless you're willing to generate a lot of bad ones.
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Your audacious life goals are fabulous. We're proud of you for having them. But it's possible that those goals are designed to distract you from the thing that's really frightening you--the shift in daily habits that would mean a re-invention of how you see yourself.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Set a goal, and in small, consistent steps, work to reach it. Get support from your peers when you start flagging. Repeat. You will change.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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If you are afraid to write or edit or assemble or disassemble, you are merely a spectator. And you are trapped, trapped by the instructions of those you've chosen to follow. Twenty people in the field and eighty thousand in the stands. The spectators are the ones who paid to watch, but it's the player on the field who are truly alive.
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If you're not the best in the world at what you do, then you have to get better.
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Here's the thing: The book that will most change your life is the book you write.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Competition and the market are like water, they go where they want
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