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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Thinking
Organization
Bigger
Instead
Maybe
Less
Budget
Need
Budgets
Needs
Marketing
Think
Average
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As the amount of inputs go up, as the number of people and ideas that clamor for attention continue to increase, we do what people always do: we rely on the familiar, the trusted and the personal. The incredible surplus of digital data means that human actions, generosity and sacrifice are more important than they ever were before.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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No one can force you to stand up, speak up and make a difference. But if you back off and play along, please understand that whatever happens happened, at least in part, because you acquiesced.
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The only thing worse than starting something and failing... is not starting something.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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Remarkable visions and genuine insight are always met with resistance. And when you start to make progress, your efforts are met with even more resistance. Products, services, career paths... whatever it is, the forces for mediocrity will align to stop you, forgiving no errors and never backing down until it's over
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A big part of doing your work is defending your time and your attention so you can do your work.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Do you believe in what you do? Every day? It turns out that belief happens to be a brilliant strategy.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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More time [to decide] without more information just creates anxiety, not insight.
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The cost of being wrong is less than the cost of doing nothing.
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Somewhere in the world, someone is doing something that you decided couldn't be done.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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