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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Think
Average
Thinking
Organization
Bigger
Instead
Maybe
Less
Budget
Need
Budgets
Needs
Marketing
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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... outsiders are way more likely to approach your organization with fabulous projects if they think they're likely to both get a good reception and succeed when they get to market.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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I define anxiety as experiencing failure in advance.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Becoming a superstar takes about 10,000 hours of hard work.
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Don't waste time looking for a better pencil: learn to write better.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Don't create for the masses. Create for the people who are your kind of weird.
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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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The question is not Will you succeed? but rather, Will you matter?
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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Good marketers measure.
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Art changes posture and posture changes innocent bystanders.
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