Quote

The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Fields
Stand
Success
Find
Monochrome
Way
Purple
Cows
Field
Keys

More quotes by Seth Godin

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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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If you work in an urgent-only culture, the only solution is to make the right things urgent.
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Skepticism doesn't help you hear.
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Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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Effort is its own reward if you allow it to be.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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A bully is playing a game, one that he or she enjoys and needs. You're welcome to play this game if it makes you happy, but for most people, it will make you miserable.
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The best creative solutions don't come from finding good answers to the questions that are presented... They come from inventing new questions!
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Many people believe that great designers get great clients. It's the other way around.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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Go do something interesting. Ask if you need help.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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Everyone is not your customer.
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