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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Purple
Cows
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Stand
Success
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Monochrome
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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The cost of being wrong is less than the cost of doing nothing.
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When kids grow up wanting to be you, you matter.
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
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Many Things That Are True Are True Because You Believe Them.
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Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does.
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If you can’t state your position in eight words, you don’t have a position.
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Developing expertise or assets that are not easily copied is essential otherwise you're just a middleman.
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The first step to getting good is admitting that you aren't (yet).
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Shame must be accepted to be effective.
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Many people are starting to realize that they work a lot and that working on stuff they believe in (and making things happen) is much more satisfying then just getting a paycheck and waiting to get fired (or die).
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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The danger of the Web is that you can go from idea to public announcement in under ten minutes.
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The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
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A brand that stands for what all brands stand for stands for nothing much.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Facts are irrelevant. What matters is what the consumer believes.
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My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.
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Give up control and give it away ... The more you give your idea away, the more your company is going to be worth.
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