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The key to success is to find a way to stand out--to be the purple cow in a field of monochrome Holsteins.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
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Keys
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Monochrome
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Purple
Cows
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It's uncomfortable to challenge the status quo.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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Surprise and delight and connection are remarkable.
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Skepticism doesn't help you hear.
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The time to look for a new job is when you don't need one. The time to switch jobs is before it feels comfortable.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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Surprise and differentiation have far more impact than noise does.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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It takes three years to be an overnight success, sometimes more.
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Fitting in is a short-term strategy that gets you nowhere. Standing out is a long-term strategy that takes guts and produces results.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
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If we live in a world where information drives what we do, the information we get becomes the most important thing. The person who chooses that information has power.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Be personal. Be relevant. Be specific.
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