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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Unless
Easy
Important
Measuring
Measurement
Fabulous
Opposed
Measure
Busy
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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If you can't sell to 1 in 1000, why market to a million?
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As soon as we associate reading with a test, we've missed the point.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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The YouTube video maker gets more out of making a video than you get out of watching it.
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Dreams are difficult to build and easy to destroy.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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A customer is never out of warranty, even if his product is.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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No is the foundation that we can build our yes on.
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I think art is the ability to change people with your work, to see things as they are and then create stories, images, and interactions that change the marketplace.
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One way to think about running a successful business is to figure out what the least you can do is, and do that.
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Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
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You don't have to settle. It's a choice you get to make every day.
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The job is not your work what you do with your heart and soul is the work.
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Human beings, thanks to culture and genetics, are inclined to be pessimistic, fearful, skeptical and believers in conspiracy theories. We also don't like change.
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