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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Unless
Easy
Important
Measuring
Measurement
Fabulous
Opposed
Measure
Busy
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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In other words, If you don't take action, you won't get any results You are not your resume, you are your work
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Habits are where our lives and careers and bodies are made.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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There's no life-work balance. I think you have to have the discipline to have the life you want to have. And if you are stealing from one part of your life in order to make the other part work, you are going to pay for it.
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The best marketing strategy is to destroy your industry before your competition does.
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In nearly every case, trying to lead everyone results in leading no one in particular.
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You don't have to settle. It's a choice you get to make every day.
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Becoming a superstar takes about 10,000 hours of hard work.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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As soon as we associate reading with a test, we've missed the point.
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After you produce you can select. you can curate. you can censor. But for now, have bad ideas, lots and lots of bad ideas.
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Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
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Practice works because practice gives us a chance to relax enough to make smart choices.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Everyone has a comfort zone. Worth considering: How hard (and how often) are you willing to work to get out of it? You can turn that into a habit if you choose.
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