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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Fabulous
Opposed
Measure
Busy
Unless
Easy
Important
Measuring
Measurement
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Your generosity is more important than your perfection.
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Blaming the system is soothing because it lets you off the hook. But when the system is broken, we wonder why you were relying in the system in the first place.
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Busy does not equal important. Measured doesn't mean mattered.
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If you want customers to hear about you, make something worth talking about.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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All good ideas are terrible... Until people realize they are obvious. If you're not willing to live through the terrible stage, you'll never get to the obvious part.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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A brand that stands for what all brands stand for stands for nothing much.
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The best marketing strategy is to destroy your industry before your competition does.
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Too often, we don't give people the opportunity to fill in the blanks.
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