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Dreamers don't have special genes. They find circumstances that amplify their dreams.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Dreamers
Dreamer
Genes
Circumstances
Dreams
Special
Dream
Find
Amplify

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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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A customer is never out of warranty, even if his product is.
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Mass attention is almost unattainable and it's not clear that you want it.
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You market when you hire and when you fire. You market when you call tech support, and you market every time you send a memo.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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No organization ever created an innovation. People innovate, not companies.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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If you want customers to hear about you, make something worth talking about.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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It's almost impossible to have fun playing ping pong with someone who doesn't care, won't try or isn't any good.
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Competence is no longer a scarce commodity.
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Just because something is easy to measure doesn't mean it's important.
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People rarely buy what they need. They buy what they want.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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You gain converts by winning at something the existing provider didn't think was so important.
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As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.
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I do not think you can get rid of the fear... but you can dance with it.
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Your generosity is more important than your perfection.
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The combination of passion and art is what makes someone a linchpin.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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