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I wonder if real art comes when you build the thing that they don't have a prize for yet.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Thing
Prize
Build
Wonder
Comes
Art
Real

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You gain converts by winning at something the existing provider didn't think was so important.
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A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
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Without a specific reason for the consumer to behave, without a reward or benefit, the overwhelmed consumer will refuse.
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When your art fails, make better art.
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The only purpose of customer service is to change feelings.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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What you do for a living is not be creative, what you do for a living is ship.
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A customer is never out of warranty, even if his product is.
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We are leaving the industrial economy and entering the connection economy.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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The conversation is happening about your brand whether you're a part of it or not.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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It's time to stop complying with the system and draw your own map. Stop settling for what's good enough and start creating art that matters.
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The first step toward becoming extraordinary is, of course, to stop being ordinary.
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Which are you?...competen t, inspiring, passionate, obsessed, provocative, impatient, hungry, driven, adoring, inspired, an artist, a genius, someone who cares...? With all these remarkable, powerful, important options available to each of us, why do so many of us default to competent?
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