Quote

Either you defend the status quo, or you invent the future.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Either
Future
Invent
Status
Defend

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Will you succeed because you are more well-rounded than others? Because you fit in better than everyone else? Bloody unlikely. We succeed when we are trusted to be the best at what we do.
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As soon as we associate reading with a test, we've missed the point.
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Go for the edges. Challenge yourself and your team to describe what those edges are, and then test which edge is most likely to deliver the marketing results you seek.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Laptop computers dramatically increased the time people spend doing work. (The internet dramatically decreased it, so we're even).
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That's your opportunity - to approach your work in a way that generates unique learning and interactions that are worth sharing.
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Just about anything worth doing is worth doing better.
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Average feels safe but it's not. It's invisible.
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Low price is a great way to sell a commodity. That's not marketing though, that's efficiency.
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The mirror we hold up to the person next to us is one of the most important pictures she will ever see.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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As long as you want to please everyone, you won't please anyone.
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Doing justice to the work is your task, not setting a world record.
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The way to get unstuck is to start down the wrong path, right now.
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Catering to the passionate is exactly what you should do.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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Networking that matters is helping people achieve their goals.
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No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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