Quote

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Trust
Date
Attention
Marketing
Goal
Curiosity
Opportunity
Forward
Moving
Conversation
Firsts
Close
Sale
First
Married
Interaction
Move
Earn

More quotes by Seth Godin

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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
Seth Godin
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If you're working with a spreadsheet or a thread of correspondence or a set of data, I'm not sure you're doing your best work if you're doing it on an iPhone.
Seth Godin
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Treat different people differently. Anything else is a compromise.
Seth Godin
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Art isn't only a painting. Art is anything that's creative, passionate, and personal. And great art resonates with the viewer, not only with the creator... Art is a personal gift that changes the recipient. The medium doesn't matter. The intent does. Art is a personal act of courage, something one human does that creates change in another.
Seth Godin
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Discomfort brings engagement and change. Discomfort means you're doing something that others were unlikely to do, because they're hiding out in the comfortable zone. When your uncomfortable actions lead to success, the organization rewards you and brings you back for more.
Seth Godin
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
Seth Godin
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If you demand that everything that happens be something you are adequately prepared for, I wonder if you’ve chosen never to leap in ways that we need you to leap. Once we embrace this chasm, then for the things for which we can never be prepared, we are of course, always prepared.
Seth Godin
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Think big. Start small.
Seth Godin
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Don't create for the masses. Create for the people who are your kind of weird.
Seth Godin
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
Seth Godin
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Catering to the passionate is exactly what you should do.
Seth Godin
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There's no map for being an artist.
Seth Godin
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Competence is no longer a scarce commodity.
Seth Godin
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Data is not useful until it becomes information.
Seth Godin
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Transferring your passion to your job is far easier than finding a job that happens to match your passion.
Seth Godin
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Art is what we're doing when we do our best work.
Seth Godin
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
Seth Godin
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Tell your lizard (brain) to shut up.
Seth Godin
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If you don't like your definition of 'good enough', then feel free to change that, but the goal before shipping is merely that. Not perfect.
Seth Godin
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
Seth Godin