Quote

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
First
Married
Interaction
Move
Earn
Trust
Date
Attention
Marketing
Goal
Curiosity
Opportunity
Forward
Moving
Conversation
Firsts
Close
Sale

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The combination of fear and ignorance (two sides of the same coin) can be paralyzing.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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How dare you settle for less when the world has made it so easy for you to be remarkable?
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A big part of doing your work is defending your time and your attention so you can do your work.
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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Leadership is scarce because few people are willing to go through the discomfort required to lead.
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You have brilliance in you, your contribution is valuable, and the art you create is precious. Only you can do, and you must.
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Real change comes from finding and embracing and connecting and amplifying those that are inclined to like you and believe in you. Ideas spread from person to person, not so much from you to them. So find your biggest fans and give them a story to tell.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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Don't create for the masses. Create for the people who are your kind of weird.
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Your best customers are worth far more than your average customers.
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Transformation al leaders don't start by denying the world around them. Instead, they describe a future they'd like to create instead.
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You don't become indispensable merely because you are different. But the only way to become indispensable is to be different. That's because if you're the same, so are plenty of other people.
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Where do you put the fear when you choose to innovate? The fear is there, but you have to find a place to put it.
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Dreams are difficult to build and easy to destroy.
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If you measure it, it will improve.
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Your positions on EVERYTHING are based on the story you tell yourself and not some universal fact from the universal fact database.
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Think big. Start small.
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