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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Move
Earn
Trust
Date
Attention
Marketing
Goal
Curiosity
Opportunity
Forward
Moving
Conversation
Firsts
Close
Sale
First
Married
Interaction
More quotes by Seth Godin
When we intentionally seek out the difficult tasks, we're much more likely to actually create value.
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The enemy of creativity is fear.
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Every great company, brand, career has been built in exactly the same way: bit by bit, step by step, little by little.
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Just because something is easy to measure doesn't mean it's important.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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If there isn't a good reason, go home. If there is, then do something ... loud, now, and memorable.
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There's no correlation between how good your idea is and how likely your organization will be to embrace it.
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Where do you go to get permission to make a dent in the Universe ? If you think there's a chance you can make a dent, go !
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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you'll need later.
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Learning is not done to you, it is something you choose to do.
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If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.
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By the time there is a case study about your industry, you are already too late.
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The only purpose of customer service is to change feelings.
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Instead of focusing on arguing with people who say no, it might be easier to get near the people who like to say yes.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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If you're different somehow and have made yourself unique, people will find you and pay you more.
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I have something to say. I know how to do something. I’m doing it. If you want me to do it with you, raise your hand.
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But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
Seth Godin
