Quote

The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
First
Married
Interaction
Move
Earn
Trust
Date
Attention
Marketing
Goal
Curiosity
Opportunity
Forward
Moving
Conversation
Firsts
Close
Sale

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No one has ever built a statue to a critic, it's true. On the other hand, it's only the people with statues that get pooped on by birds flying by.
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If you're going to invest a valuable asset (like time), go ahead and make it productive. Use a postit or two, or some index cards or a highlighter. Not to write down stuff so you can forget it later, but to create marching orders. It's simple: if three weeks go by and you haven't taken action on what you've written down, you wasted your time.
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I find that I have about six bloggable ideas a day. I also find that writing twice as long a post doesn't increase communication, it usually decreases it. And finally, I found that people get antsy if there are unread posts in their queue.
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Too often, the person who wrecks our work is us.
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If you hear my idea and dont believe it , thats not your fault its mine.
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Once you have permission to talk to someone, finding new products or services for them is a smart way to grow.
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At the heart of art is learning to see
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The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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In a race, sooner or later there's a moment that separates the winner from those who don't win. That instant is your chance, the moment you've been waiting for.
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If you hesitate to map out your future, to make a big plan or to set a goal, you've just gone ahead and mapped your future anyway.
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You succeed because you've chosen to be confident. It's not really useful to require yourself to be successful before you're able to become confident.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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You gain converts by winning at something the existing provider didn't think was so important.
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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Data is not useful until it becomes information.
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The value we create is directly related to how much valuable information we can produce, how much trust we can earn, and how often we innovate.
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Content Marketing is all the Marketing that's left.
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One option is to struggle to be heard whenever you're in the room... Another is to be the sort of person who is missed when you're not. The first involves making noise. The second involves making a difference.
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Good ideas come from bad ideas, but only if there are enough of them.
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