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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Trust
Date
Attention
Marketing
Goal
Curiosity
Opportunity
Forward
Moving
Conversation
Firsts
Close
Sale
First
Married
Interaction
Move
Earn
More quotes by Seth Godin
What we most need in our lives, though, is something worth doing, worth it because we care.
Seth Godin
But what if I fail? You will. A better question might be, ‘after I fail, what then?’ If you’ve chosen well, after you fail you will be one step closer to succeeding, you will be wiser and stronger and you almost certainly will be more respected by all of those that are afraid to try.
Seth Godin
An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.
Seth Godin
A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there's the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.
Seth Godin
Canoeing was hard and scary, and the wind could blow you across the lake if you did it wrong. After a year of not doing it right, I could talk to people and get them to sit up straight, take different kinds of chances, to breathe differently, to engage in the moment in the boat. And I changed them, and I changed me in the process.
Seth Godin
The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
Seth Godin
For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
Seth Godin
Go do something interesting. Ask if you need help.
Seth Godin
Good ideas come from bad ideas, but only if there are enough of them.
Seth Godin
The YouTube video maker gets more out of making a video than you get out of watching it.
Seth Godin
Too often, the person who wrecks our work is us.
Seth Godin
Most people are searching for a path to success that is both easy and certain. Most paths are neither.
Seth Godin
Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.
Seth Godin
The art, the new, the ability to connect the dots and to make an impact - sooner or later, that can only come from one who creates, not from a teacher and not from a book.
Seth Godin
Becoming a superstar takes about 10,000 hours of hard work.
Seth Godin
Networking that matters is helping people achieve their goals.
Seth Godin
Just saying yes because you can't bear the short-term pain of saying no is not going to help you do the work.
Seth Godin
Your drudgery is another person's delight. It's only a job if you treat it that way. The privilege to do our work, to be in control of the promises we make and the things we build, is something worth cherishing.
Seth Godin
Practice works because practice gives us a chance to relax enough to make smart choices.
Seth Godin
Basically you create your experience through your beliefs about yourself and the nature of reality. Another way to understand this is to realize that you create your experiences through your expectations.
Seth Godin
