Quote

Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Nothing
Done
Indispensable
Valuable
Becoming
Longer
Already
Easy

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The definition of a revolution: it destroys the perfect and enables the impossible.
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You cannot buy your way to share of voice today you cannot buy attention anymore.
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Treat different people differently. Anything else is a compromise.
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If it's work, we try to figure out how to do less, If it's art, we try to figure out how to do more
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
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Finding new ways, more clever ways to interrupt people doesn't work.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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The opportunity of a lifetime is to pick yourself. Quit waiting to get picked quit waiting for someone to give you permission quit waiting for someone to say you are officially qualified... and pick yourself.
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The future of publishing is about having connections to readers and the knowledge of what those readers want.
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The question is not Will you succeed? but rather, Will you matter?
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Not changing your strategy merely because you're used to the one you have now is a lousy strategy.
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The key to getting a reputation for being brilliant is actually being brilliant, not just acting like you are.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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If you're not willing to get your 'worst one ever' out of the way, how will you possibly do better than that?
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You can game the social media in the short run, but not for long.
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Your art is the act of taking personal responsibility, challenging the status quo, and changing people.
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Either you defend the status quo, or you invent the future.
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Don't have any meetings about your web strategy. Just do stuff. First you have to fail, then you can improve.
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Don't wait to be picked. Pick yourself.
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The enemy of creativity is fear.
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