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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Already
Easy
Nothing
Done
Indispensable
Valuable
Becoming
Longer
More quotes by Seth Godin
Before you promise to change the world, it makes sense to do the hard work of changing your neighborhood.
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The thing is, the future happens. Every single day, like it or not. Sure, tomorrow is risky, frightening and in some way represents one step closer to the end. But it also brings with it the possibility of better and the chance to do something that matters.
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Incrementalism ceases to be a good strategy when there's a cliff on the route.
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If you can't sell to 1 in 1000, why market to a million?
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If you want customers to hear about you, make something worth talking about.
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The job isn't to catch up to the status quo the job is to invent the status quo.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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We've greatly exaggerated the risk of sinking, without celebrating the value of swimming.
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The way to work with a bully is to take the ball and go home. First time, every time. When there's no ball, there's no game. Bullies hate that. So they'll either behave so they can play with you or they'll go bully someone else.
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It always feels too soon to leap. But you have to. Because that's the moment between you and remarkable.
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When your art fails, make better art.
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Life is not about gutting out every situation. It's about identifying opportunity or the lack thereof. If your pride is all that is standing in the way of quitting, quit. The right people won't care and the wrong people don't matter. If you know you're on the right path, persevere though the pain. It will be worth it.
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If you treat your employees like mushrooms (keep them in the dark and regularly throw crap on them), it's entirely likely you will get precisely the work you deserve in return.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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No is the foundation that we can build our yes on.
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Think big. Start small.
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A big part of doing your work is defending your time and your attention so you can do your work.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Finding new ways, more clever ways to interrupt people doesn't work.
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