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Studying entrepreneurshi p without doing it... is like studying the appreciation of music without listening to it.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
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More quotes by Seth Godin
If you work in an urgent-only culture, the only solution is to make the right things urgent.
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If you can’t state your position in eight words, you don’t have a position.
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I do not think you can get rid of the fear... but you can dance with it.
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The resistance is not something to be avoided, it's something to seek out.
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It takes three years to be an overnight success, sometimes more.
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Self sufficiency appears to be a worthy goal, but it's now impossible if you want to actually get anything done. All our productivity, leverage and insight comes from being part of a community, not apart from it. The goal, I think, is to figure out how to become more dependent, not less.
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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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You can't lose. Go, go, go!
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When you can swim, who cares how deep the water is?
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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The question isn’t whether or not you should wait to be picked, the question is whether you care enough to pick yourself.
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When the legacy you leave behind lasts for hours, days or a lifetime, you matter.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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No one knows more about the way you think than you do.
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Real content marketing isn’t repurposed advertising, it is making something worth talking about.
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Just as we don't spend a lot of time worrying about how all those poets out there are going to monetize their poetry, the same is true for most bloggers.
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The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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Figure out the people part and the technology gets a whole lot simpler.
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Tell your lizard (brain) to shut up.
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As soon as we associate reading with a test, we've missed the point.
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