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If you use your money to create exceptional products and services, you won't need to spend it on advertising.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
Advertising
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More quotes by Seth Godin
The only people who get paid what they're worth are people who don't follow the instruction book, who create art, who are innovative, who work without a map.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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The only way to get what you're worth is to stand out, to exert emotional labor, to be seen as indispensable, and to produce interactions that organizations and people care deeply about.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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We're all born creative, it takes a little while to become afraid.
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Set up a life you don't need to escape from.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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There are lots of good reasons to abandon a project. Having a little competition is not one of them.
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Surprise and delight and connection are remarkable.
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Just about anything worth doing is worth doing better.
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Everyone is not your customer.
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Mass attention is almost unattainable and it's not clear that you want it.
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It's easy to pretend expertise when there's no data to contradict you.
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Good ideas come from bad ideas, but only if there are enough of them.
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Don't create for the masses. Create for the people who are your kind of weird.
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The opposite of coherent is interesting.
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It's rare to find a consistently creative or insightful person who is also an angry person. They can't occupy the same space, and if your anger moves in, generosity and creativity often move out. It's difficult to use revenge or animus to fuel great work.
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If you hear my idea and dont believe it , thats not your fault its mine.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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