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If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Advertising
Products
Spend
Create
Use
Money
Need
Exceptional
Needs
Services

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Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it's new, because it's human and because it seeks to connect.
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Shame must be accepted to be effective.
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The way I understand gifts is that the giver must make a sacrifice, create an uneven exchange, bring himself closer to the recipient, create change and do it all with the right spirit.
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Seek out habits that help you overcome fear or inertia. Destroy those that do the opposite.
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The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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Perhaps your challenge isn't finding a better project or a better boss. Perhaps you need to get in touch with what it means to feel passionate. People with passion look for ways to make things happen.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Go ahead, do something impossible.
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The Cul-de-Sac ( French for dead end ) ... is a situation where you work and work and work and nothing much changes
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Books work as an art form (and an economic one) because they are primarily the work of an individual.
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Becoming a superstar takes about 10,000 hours of hard work.
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Our best work can't possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don't get it unlocks our ability to do great work.
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Evolution is the most popular way we have for dealing with change.
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Art is a personal act of courage, something one human does that creates change in another.
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Marketing is the way your people answer the phone, the typesetting on your bills and your return policy.
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Own your dreams. There is no better way to make them happen.
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Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.
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Change is not a threat, it's an opportunity. Survival is not the goal, transformative success is.
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When you can swim, who cares how deep the water is?
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