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If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Needs
Services
Advertising
Products
Spend
Create
Use
Money
Need
Exceptional

More quotes by Seth Godin

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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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Either you defend the status quo, or you invent the future.
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If you need to conceal your true nature to get in the door, understand that you'll probably have to conceal your true nature to keep that job.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Take the long way. Do the hard work, consistently and with generosity and transparency. And then you won't waste time doing it over.
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The only path to amazing runs directly through not-yet-amazing
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Competence is no longer scarce.
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The application process changes the list of who applies. Your applicants reflect your methods.
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The enemy of creativity is fear.
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Mostly, the best way to be the next Mark Zuckerberg is to make difficult choices.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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Everyone will think it's stupid! Everyone says it's impossible. Guess what? Everyone works in the balloon factory and everyone is wrong.
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A big part of doing your work is defending your time and your attention so you can do your work.
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It's human nature to quit when it hurts. But it's that reflex that creates scarcity.
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Skepticism doesn't help you hear.
Seth Godin
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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There's no map for being an artist.
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The resistance is the voice in your head telling you to use bullets in your PowerPoint slides...It’s the voice that tells you to leave controversial ideas out of the paper you’re writing, because the teacher won’t like them. The resistance pushes relentlessly for you to fit in.
Seth Godin