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If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Need
Exceptional
Needs
Services
Advertising
Products
Spend
Create
Use
Money

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Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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If you've got the platform and the ability to make a difference, then this goes beyond 'should' and reaches the level of 'must.' You must make a difference or you squander the opportunity. Wasting the opportunity both degrades your own ability to contribute and, more urgently, takes something away from the rest of us.
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It takes three years to be an overnight success, sometimes more.
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Now, before sliced bread was invented in the 1910s I wonder what they said? Like the greatest invention since the telegraph or something. But... the thing about the invention of sliced bread is this - that for the first 15 years after sliced bread was available no one bought it no one knew about it it was a complete and total failure.
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Great leaders create movements by empowering the tribe to communicate. They establish the foundation for people to make connections, as opposed to commanding people to follow them.
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The only path to amazing runs directly through not-yet-amazing
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Being a leader gives you charisma. If you look and study the leaders who have succeeded, that's where charisma comes from, from the leading.
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The combination of passion and art is what makes someone a linchpin.
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More and more people now have jobs that require them to confront the risk of appearing stupid on a regular basis.
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The minute there's a map, there is no art. Paint by numbers is not art. Paint by numbers is a mechanical activity.
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A symptom of the revolution: When we state something is impossible in theory, but then change our minds when we discover that it is possible in practice.
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You can't lose. Go, go, go!
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Being aware of your fear is smart. Overcoming it is the mark of a successful person.
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One key to moving forward is knowing what to leave behind.
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Facts are irrelevant. What matters is what the consumer believes.
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The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don't exist.
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Entertainment has seduced us into believing that we have a chance to live the life they live in the movies. Even the people in the movies don't live that life. It doesn't take 135 minutes to make a life, it takes almost a century. Everything doesn't depend on what happens in the next ninety seconds. Ever.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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Listen to your fear but don't obey it.
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If you take action, you will be judged. There's no way around it. The alternative, of course, is much safer. To be ignored. Up to you.
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