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If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Use
Money
Need
Exceptional
Needs
Services
Advertising
Products
Spend
Create

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Too often, we don't give people the opportunity to fill in the blanks.
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Before you tell yourself you have no right to invent this or improve that, remind yourself that the person before you had no right either, but did it anyway.
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Every day I meet people who have so much to give but have been...frighten ed enough to hold it back. It's time to stop complying with the system and draw your own map. You have brilliance in you, your contribution is essential, and the art you create is precious. Only you can do it, and you must.
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Marketing tells a story that spreads. Sales overcomes the natural resistance to say yes.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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This notion that it is up to each person to innovation in some way flies in the face of the industrial age, but you know what, the industrial age is over.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome. You can't merely wing it and expect to keep up with them. Setting aside all the safety valves and pleasant distractions is the first way to send yourself the message that you're playing for keeps
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Popular is not the same important, or often, not the same as good.
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Quit or be exceptional. Average is for losers.
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Don't fix me Love me for what's broken.
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What I mean by art is the human act of doing something that connects us to someone else
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Don’t be different just to be different. Be different to be better.
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All the good things in my career are a direct descendant of what I did and learned at # camp
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The habit of doing more than is necessary can only be earned through practice.
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Don't waste time looking for a better pencil: learn to write better.
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Measurement is fabulous. Unless you're busy measuring what's easy to measure as opposed to what's important
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The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don't lead to permission and trust. The privilege of connection. Everything else is slippery.
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A customer is never out of warranty, even if his product is.
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Saying 'no' or even 'stop' is the hallmark of the professional you want on your team.
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The weird set an example for the rest of us. They raise the bar. They show us through their actions that in fact we're wired to do the new, not to comply with someone a thousand miles away.
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