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If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Spend
Create
Use
Money
Need
Exceptional
Needs
Services
Advertising
Products

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Tell your lizard (brain) to shut up.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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Treat different people differently. Anything else is a compromise.
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The goal, then, isn't to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.
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Great work is the result of seeking out tension, not avoiding it.
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Mass attention is almost unattainable and it's not clear that you want it.
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Perfect can't possibly be the goal, we're left with generous, important and human instead.
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You can define advertising as the science of creating and placing media that interrupts the consumer and then gets him or her to take some action.
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School is at its best when it gives students the expectation that they will not only dream big, but dream dreams that they can work on every day until they accomplish them-not because they were chosen by a black-box process, but because they worked hard enough to reach them.
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Be bold, make mistakes, learn a lesson, and fix what doesn't work.
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The internet was supposed to homogenize everyone by connecting us all. Instead what it's allowed is silos of interest.
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Persistence isn't using the same tactics over and over. Persistence is having the same goal over and over.
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Great projects, like great careers and relationships that last, are gardens. They are tended, they shift, they grow. They endure over time, gaining a personality and reflecting their environment. When something dies or fades away, we prune, replant and grow again.
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When kids grow up wanting to be you, you matter.
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Dreamers don't have special genes. They find circumstances that amplify their dreams.
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The status quo is persistent and resistant. It exists because everyone wants it to. Everyone believes that what they've got is probably better than the risk and fear that come with change.
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Surprise and differentiation have far more impact than noise does.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Our job is to make change. Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they'd like to go. Every time we waste that opportunity, every page or sentence that doesn't do enough to advance the cause is waste.
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The reason it seems that price is all your customers care about is that you haven't given them anything else to care about.
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