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Getting picked is fine if it happens to you. But it's not a plan. It's a version of waiting and hoping.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
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Mount Vernon
New York
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Instead of working so hard to prove the skeptics wrong, it makes a lot more sense to delight the true believers. They deserve it, after all, and they're the ones that are going to spread the word for you.
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You're competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.
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I wonder if real art comes when you build the thing that they don't have a prize for yet.
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Catering to the passionate is exactly what you should do.
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Why do we value leadership, connection and grace? Because it's scarce, and that scacity creates value.
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Saying no to loud people gives you the resources to say yes to important opportunities.
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Confusion sets in when you're not sure if your product or service is bought or sold, or worse, if you are a salesperson just waiting for people to buy.
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