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As you've probably discovered, great work makes us uncomfortable.

Seth Godin

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Seth Godin
Age: 64
Born: 1960
Born: July 10
Author
Blogger
Computer Scientist
Economist
Entrepreneur
Writer
Mount Vernon
New York
Great
Work
Discovered
Uncomfortable
Probably
Makes

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It's far easier to put your future into someone else's hands than it is to slog your way forward, owning the results as you go.
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If it scares you, it might be a good thing to try.
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You want it to be hard. If it's hard, then that means others can't do it easily and you can charge for that value.
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Competition validates you. It creates a category. It permits the sale to be this or that, not yes or no.
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Fear is the workout we give ourselves imagining what will happen if things don't work out. . . . Worry is our effort to imagine every possible way to avoid the outcome that is causing us fear, and failing that, to survive the thing that we fear if it comes to fruition.
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Surprise comes from defying expectations.
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And in a world where we have too many choices and too little time, the obvious thing to do is just ignore stuff. And my parable here is, you're driving down the road and you see a cow, and you keep driving 'cause you've seen cows before. Cows are invisible. Cows are boring. Who's going to stop and pull over and say, oh, look, a cow? Nobody.
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The less people know, the more they yell.
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This might end up in crying. If you're not prepared to cry about it, I'm not sure you're making art. And if you're not prepared to dance in anticipation, you're definitely not making art.
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Here's the truth you have to wrestle with: the reason that art (writing, engaging, leading, all of it) is valuable is precisely why I can't tell you how to do it. If there were a map, there'd be no art, because art is the act of navigating without a map. Don't you hate that? I love that there's no map.
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If you think your organization needs a bigger marketing budget, maybe you just need to be less average instead.
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The reason you might choose to embrace the artist within you now is that this is the path to (cue the ironic music) security.
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Be genuine. Be remarkable. Be worth connecting with.
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The resistance is not something to be avoided, it's something to seek out.
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The answer to the question where do good ideas come from is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.
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If you can't be remarkable, perhaps you should consider doing nothing until you can.
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You don't have to settle. It's a choice you get to make every day.
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Art is a personal act of courage, something one human does that creates change in another.
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You can listen to what people say, sure. But you will be far more effective if you listen to what people do.
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A business owner is the boss, but it's a job, a place that is stable and profitable. An entrepreneur is an artist of sorts, throwing his/herself into impossible situations and seeking out problems that require heart and guts to solve. Both are fine, but choose.
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