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A big part of doing your work is defending your time and your attention so you can do your work.
Seth Godin
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Seth Godin
Age: 64
Born: 1960
Born: July 10
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Blogger
Computer Scientist
Economist
Entrepreneur
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Mount Vernon
New York
Defending
Attention
Bigs
Part
Work
Time
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The habit of doing more than is necessary can only be earned through practice.
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Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
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Set up a life you don't need to escape from.
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As soon as we associate reading with a test, we've missed the point.
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Cheap is the last refuge of a product developer or marketer who is out of great ideas.
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The tiny cost of failure...is dwarfed by the huge cost of not trying.
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Your generosity is more important than your perfection.
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It's possible that your next frontier isn't to get more efficient, it's to get more brave.
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Marketing is no longer about the stuff that you male, but about the stories you tell.
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You dont need to convince everyone. All you need to do is motivate people who choose to follow you.
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Sometimes, we're so focused on being consistent that we also lower the bar on amazing. After all, the thinking goes, if we can't be amazing all the time, better to reset the expectation to merely good. Which robs us of the ability to (sometimes) be amazing.
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My problem with the search for the badge of real is that it trades your goals and your happiness for someone else's.
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Nothing about becoming indispensable is easy. If it's easy, it's already been done and it's no longer valuable.
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That the horrible Zika virus or HIV, we can look at what it means to be patient zero, what it means to need not much contact to spread, and all of those things follow into the way ideas spread.
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For most modern marketers, quantity isn't the point. What matters is to matter. Lives changed. Work that made an actual difference. Connection.
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As long as you want to please everyone, you won't please anyone.
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